Lost Padress - Maybe Paradise
Lost Parderss - Maybe Paradise, videostill
The video work “Lost Pardess - Maybe Paradise”, refers to the commercial brand of "Jaffa Oranges", which became a symbol of Israeli pride, modernity and prosperity since the first settlers arrived at the beginning of the 20th century in the Middle East. This commercial and cultural advertisement had the power to formulate a new reality for the Israeli people, by depicting the agricultural success of transforming the dessert into a fruitful place, as a miraculous achievement. Meanwhile the Palestinian side that owned most of the orchards before they were taken from them after 1948, remained in the shadow. No light was shed on the cooperative life which jews and arabs held in the citrus industry before ́48. This working reality was replaced by a romantic idealization of a new Middle East that exports civilized products to Europe. The Persian, Arabic and Hebrew name for orange orchard is ‘Pardess’, and maybe influenced the origin of the word Paradise.
Special Thanks to
Tarkan Hannibal Daldaban,
Duration 16:45 min.
Nachum Gutman - That's the way to eat an Orange
Shlishiyat Gesher Hayarkon - Golden Apple
Rachel Bluwstein - El Artzi
Grpup Show - Kinobag by Gärtnergasse at BELVEDERE 21. Museum of Contemporary Vienna, Austria.
Lost Pardess - Maybe Paradise,Video onTV / Johanna Odersky,The Comfortable Ones, Metal sculpture / Johanna Odersky and Nadia Perlov, Sun Dog, Foil on window, Rundgang Städelschule, Frankfurt am Main 2017.
Photo by Ivan Murzin
BELVEDERE 21. Museum of Contemporary Art
with Gärtnergasse, Vienna, Austria 2019.
Installation shot by Manuel Carreon Lopez
Lost Pardess - Maybe Paradise,Video onTV / Johanna Odersky,The Comfortable Ones, Metal sculpture / Johanna Odersky and Nadia Perlov, Sun Dog, Foil on window, Marres Currents #5, I Spy, I Spy a little lie, Marres Huis voor Hedendaagse Cultuur, Maastricht, Holland 2018.
Installation shots by Nadia Perlov